Autorickshaw is the most effective and affordable medium of outdoor advertising. Standing out from the clutter of hoardings, posters, banners and kiosks, this walking medium goes to every part of the city, 24 hours a day, as it manoeuvres into even those areas which other vehicles cannot reach!
Millions of your target audience such as men, women and children on the road, in their Marutis/Audis, on their Bajajs, in buses/taxis/rickshaws fall within the catchment area of a branded auto. And they cannot miss the branded auto.
Talk about streets or any nook or corner of the city, they are all inundated with slew of ads promoting something or the other, at all times. The clutter of ads and advertising mediums (like banners, posters etc) is increasing and thus their impact on audiences is declining. Thus, a catchy and innovative advertising medium is required that can draw the audiences' attention with its novice charm and unusualness. This brings Auto advertisement into picture. It is a high impact, eye catching and cost effective form of transit/mobile advertising.
Auto is the most commonly used mode of transportation in most cities. An average auto covers around 100-200 kms of area in a day, while spending about 12-18 hours on roads. Thus, any ad that is displayed on the roof or hood of the auto would also move throughout the day -covering high streets, crowded market areas, residential colonies, colleges, red lights etc, and capturing close to 1 lakh eye balls each day. This signifies the reach and effectiveness of auto advertising which is making it preferable amongst most big and small marketers.